Logo typefaces

What have these pictures in common?

It’s over fifty years old, it’s the most widely used font ever, and it has recently become the subject of its own movie.

We’re talking about the world’s most recognizable font: Helvetica. Its relevance in design through the years and even today seems unbeatable. This 50-year-old typeface contributes to the branding success of many major tech, auto, and airline companies. 

Love it or hate it, with its multitude of styles and versions, Helvetica is here to stay and its use in logos throughout the world remains as strong as ever:

What did Helvetica tell you today ?